On today’s episode of "The Next Next," host Jason Jacobs dives deep into a conversation with Gregg Spiridellis, a notable entrepreneur and creative visionary. With a background that’s anything but conventional, Gregg’s story is one of innovation, experimentation, and embracing the unconventional. From investment banking to viral internet sensations, and now venturing into feature-length films, Gregg has consistently pushed the boundaries of digital storytelling.
Gregg Spiridellis’ career trajectory took off after leaving investment banking to collaborate with his brother on creative projects, ultimately launching JibJab in 1999. This digital entertainment studio caught the public's attention with satirical political videos during the 2004 US presidential election. As creators of the viral hit “This Land Is Your Land,” Gregg and his brother Evan quickly rose to prominence in the world of digital media.
Post JibJab, the Spiridellis brothers ventured into the educational space with the launch of StoryBots, an interactive platform aimed at children. StoryBots not only found a home on Netflix but also won accolades with 11 Emmys, testament to its engaging and educational content. Now, Gregg shifts his focus again, embarking on a new multimedia journey with songwriter Parry Grip, seeking to bring characters from Perry's extensive music library to life through an animated feature film.
Throughout the conversation, Gregg emphasizes the transformative role technology plays in media and filmmaking. In particular, he highlights how AI is becoming integral not only in production efficiency but also as a potent tool for creative exploration. From flash animation to today's generative AI capabilities, Gregg has continuously leveraged technology to pioneer new storytelling formats and production methodologies.
Gregg’s experiences in Hollywood are marked by the shifting power dynamics within the industry. The conversation sheds light on how traditional gatekeepers are losing influence, opening up new avenues for independent creators to reach audiences directly. It’s a space Gregg views as ripe for disruption, where creative vision combined with technological prowess can lead to groundbreaking content.
Reflecting on his diverse projects, Gregg discusses the nuances of the creative process across different formats, from viral videos and educational content to full-length feature films. He shares insights on maintaining creative momentum through constant experimentation and iteration while managing the psychological challenges that come with long periods of development devoid of immediate feedback.
Now focused on building a new franchise from Parry Grip's music catalog, Gregg is prepared to leverage his extensive industry experience once more. His vision is to produce a vibrant universe filled with dynamic characters, using state-of-the-art AI technology to enhance the storytelling experience. This endeavor is not just about making a film but creating a lasting cultural impact through engaging narratives and world-class production.
The conversation with Gregg Spiridellis is a testament to the power of passion and adaptability. By embracing new technologies and understanding their potential, Gregg continues to create compelling media experiences that resonate with audiences worldwide. As "The Next Next" delves into these narratives, we are reminded that innovation in storytelling knows no bounds and that the future of entertainment lies in the hands of those daring enough to redefine it. Watch or listen to the full episode to gain deeper insights into Gregg’s journey and the next steps in his mission to build an AI-enhanced storytelling empire.
I hope you enjoy it!
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