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Filling the CRM Gap with AI: A Conversation with Anis Bennaceur

New episode is out!

This one with Anis Bennaceur, co-founder & CEO at Attention, a company that automates sales operations through AI agents.

In it, we discuss the challenges of Anis’ first startup and the breakthrough moment with GPT-3 that led to the creation of Attention. The conversation covers how attention addresses CRM filling pains, the evolving role of AI agents, the balance between launching products quickly and maintaining innovation, and the future of AI in business software.

Anis explains the practical applications of AI, internal uses at Attention, and offers insights on building AI-enabled workflows and autonomous agents. The episode also touches on company efficiency, hiring, future priorities, and the growing importance of AI in the tech industry.

I hope you enjoy it! And thanks to prior TNN guest Hadley Harris for connecting me with Anis.

You can find it on apple, spotify, and youtube.

Show notes:

00:00 Introduction to The Next Next

01:43 Meet Anis Bennaceur: CEO of Attention

02:51 The Genesis of Attention

03:56 Early Challenges and Breakthroughs

06:01 Pivoting to CRM Automation

09:54 Building and Launching the MVP

21:05 Defining and Utilizing AI Agents

28:04 Understanding Customer Needs and AI Autonomy

28:47 Challenges in Tool Selection and Flexibility

29:49 Building Features and Tooling Perspective

31:43 Relationships with AI Providers

32:53 Network Effects in B2B

36:08 Implications of AI on Product Strategy

39:09 Leveraging AI Internally

41:39 Autonomous AI Agents and Workflow Automation

48:02 Efficient Business Operations with AI

52:49 Key Priorities and Future Outlook

54:06 Final Thoughts and Shoutouts

Prior episodes:

Episode 1: Rob May, 4x founder with over 100 AI investments - youtube, apple, spotify

Episode 2: Navigating Transitions with Steve Schlafman - youtube, apple, spotify

Episode 3: Exploring the Future of AI and Gaming with Kayla Comalli from Lovelace Studio - apple, spotify

Episode 4: Redefining Work: A Conversation with Sahil Lavingia - youtube, apple, spotify

Episode 5: Wistia's Path to Independence: An Interview with Chris Savage - youtube, apple, spotify

Episode 6: Building a Balanced Business: Mike Salguero on Scaling ButcherBox Thoughtfully (to $500m+) - youtube, apple, spotify

Episode 7: AI-Driven Parenting Support: Exploring Happypillar with Mady Mantha - youtube, apple, spotify

Episode 8: Navigating Ambition, Family, and AI with Brian Balfour of Reforge - youtube, apple, spotify

Episode 9: Navigating the AI Learning Curve with Paul Heayn - youtube, apple, spotify

Episode 10: Revolutionizing Project Management with AI: A Conversation with Shawn Harris - youtube, apple, spotify

Episode 11: Sara Remsen and the Rise of Agent Innovation at Melodi - youtube, apple, spotify

Episode 12: AI and Fitness: A New Era with HYBRD's Founders - youtube, apple, spotify

Episode 13: Creative Disruption: How AI is Reshaping Film and Gaming with Bharat Vasan - youtube, apple, spotify

Episode 14: AI Revolution in Lending: A Chat with EnFi CTO Scott Weller - youtube, apple, spotify

Episode 15: Uday Chandra's Singular Vision: Small Teams, Big Impact with AI - youtube, apple, spotify

Episode 16: AI Agency Insights with Jay Singh: Building the Future with Casper Studios - youtube, apple, spotify

Episode 17: Building Financial Wellness: Reagan Bonlie on Nudge Money and Credit Unions - youtube, apple, spotify

Episode 18: Steve Krouse on Val Town's Vision for Collaborative Coding - youtube, apple, spotify

Episode 19: Building a Better Healthcare System with AI: Featuring Sunita Mohanty of Vibrant Practice - youtube, apple, spotify

Episode 20: Megan Lightcap on Slow Ventures' Creator Fund - youtube, apple, spotify

Episode 21: The Evolution of Storytelling: Gregg Spiridellis on Technology and Creativity - youtube, apple, spotify

Episode 22: AI, Venture Capital, and the Future of Work: A Talk with Hadley Harris - youtube, apple, spotify

Episode 23: Andrew Lau: Leading Jellyfish and Embracing AI in Engineering - youtube, apple, spotify

Episode 24: Building SwingVision: An AI-Powered Revolution in Racket Sports - youtube, apple, spotify

Episode 25: From Art to AI: Yohei Nakajima's Unique Path - youtube, apple, spotify

Episode 26: Jeremy Crane on Navigating Product Leadership in an AI Era - youtube, apple, spotify

Episode 27: Building a Winning Team: Leveraging AI in Sports with Jason Syversen - youtube, apple, spotify

Episode 28: Chris Olson on Replacing 90 Roles with AI — and Growing Faster Than Ever - youtube, apple, spotify

Episode 29: Revolutionizing Warehouse Automation with Jon Miller Schwartz of Ultra - youtube, apple, spotify

Episode 30: Harnessing AI in Design: A Journey with Ben Blumenrose from Designer Fund - youtube, apple, spotify

Episode 31: Leveling Up with Shaun Meredith: AI and the Future of eSports - youtube, apple, spotify

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