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Revolutionizing Personalized Medicine with AI: A Conversation with Sunita Mohanty of Vibrant Practice

In this episode of The Next Next, Sunita shares her journey from being a product leader at Meta to founding a healthcare startup focused on personalized medicine. Vibrant Practice integrates AI into its EHR and practice management platform to address the inefficiencies in traditional allopathic medicine that she experienced firsthand.

The discussion touches on the challenges and potential of implementing AI in the medical field, the shifting mindset towards functional and integrative medicine, and the business model of Vibrant Practice. Sunita explains how their platform can drastically improve operational efficiency for small practices by leveraging AI, and she provides insights into how AI is changing the landscape of healthcare startups. The episode also explores the balance of human and AI interaction within healthcare (and other verticals), the implications of AI on the venture ecosystem, and the hiring needs at Vibrant Practice, including their active search for a Founding Engineer.

I particularly enjoyed this one, as Sunita does a good job explaining how AI is helping SMBs drive efficiency, how going with a vertical niche focus at the application layer is a winning strategy, and how human-in-the-loop is the right approach, in her mind, for both coding and for anything relational or customer-facing like implementing patient care.

Seems like a fun problem space, a strong founding team, and a great place to work! I hope you enjoy the discussion.

Show notes below, and if you’d prefer it, you can find the episode on YouTube, Spotify, or Apple too.

Show notes:

00:00 Introduction to Today's Episode

00:01 Meet Sunita Mohanty: From Meta to Vibrant Practice

00:45 The Birth of Vibrant Practice

01:48 The Next Next: A Learning Journey

02:34 Sunita's LinkedIn Connection and Invitation

03:42 Overview of Vibrant Practice

04:51 Sunita's Personal Health Journey

06:54 Founding Vibrant Practice: The Early Days

12:14 Challenges and Opportunities in Personalized Medicine

24:14 The Role of Technology and AI in Healthcare

28:07 Integrating Point Solutions for Clinicians

29:32 AI in Clinical Operations

32:35 Business Model and Market Strategy

34:44 Balancing AI and Human Touch

43:08 Scaling the Team with AI

46:10 Future of AI in Startups and Venture Capital

51:17 Opportunities in Underserved Markets

55:09 Closing Thoughts and Call to Action

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