In this episode of The Next Next, Sunita shares her journey from being a product leader at Meta to founding a healthcare startup focused on personalized medicine. Vibrant Practice integrates AI into its EHR and practice management platform to address the inefficiencies in traditional allopathic medicine that she experienced firsthand.
The discussion touches on the challenges and potential of implementing AI in the medical field, the shifting mindset towards functional and integrative medicine, and the business model of Vibrant Practice. Sunita explains how their platform can drastically improve operational efficiency for small practices by leveraging AI, and she provides insights into how AI is changing the landscape of healthcare startups. The episode also explores the balance of human and AI interaction within healthcare (and other verticals), the implications of AI on the venture ecosystem, and the hiring needs at Vibrant Practice, including their active search for a Founding Engineer.
I particularly enjoyed this one, as Sunita does a good job explaining how AI is helping SMBs drive efficiency, how going with a vertical niche focus at the application layer is a winning strategy, and how human-in-the-loop is the right approach, in her mind, for both coding and for anything relational or customer-facing like implementing patient care.
Seems like a fun problem space, a strong founding team, and a great place to work! I hope you enjoy the discussion.
Show notes below, and if you’d prefer it, you can find the episode on YouTube, Spotify, or Apple too.
Show notes:
00:00 Introduction to Today's Episode
00:01 Meet Sunita Mohanty: From Meta to Vibrant Practice
00:45 The Birth of Vibrant Practice
01:48 The Next Next: A Learning Journey
02:34 Sunita's LinkedIn Connection and Invitation
03:42 Overview of Vibrant Practice
04:51 Sunita's Personal Health Journey
06:54 Founding Vibrant Practice: The Early Days
12:14 Challenges and Opportunities in Personalized Medicine
24:14 The Role of Technology and AI in Healthcare
28:07 Integrating Point Solutions for Clinicians
29:32 AI in Clinical Operations
32:35 Business Model and Market Strategy
34:44 Balancing AI and Human Touch
43:08 Scaling the Team with AI
46:10 Future of AI in Startups and Venture Capital
51:17 Opportunities in Underserved Markets
55:09 Closing Thoughts and Call to Action
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